Читать книгу Классная цена. О секретах умного ценообразования - Тони Крэм - Страница 14
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Ценообразование – магия или лотерея. Есть ли лучший способ?
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ОглавлениеBloom J. Lacoste’s Siegel illustrates the sales power of pricing up // Advertising Age. 2005, February 7.
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Fair trade bananas. Mode of access: www.bananalink.org.uk/future/future_2.htm; Prince R. Savvy shopper // Daily Telegraph. 2005, March 12.
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Smy L. Competition challenges builders to produce homes for J 60.000 // Financial Times. 2005, March 12.
Материалы сайтов: www.caterpillar.com; www.simon-kucher.com.