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Library of Congress Cataloging-in-Publication Data

Names: Schwartz, Tony, author. | Carey, John, forewordist.

Title: The responsive chord : how media manipulate you: what you buy, who you

vote for, and how you think / Tony Schwartz ; [foreword by John Carey].

Description: Second edition. | Miami, FL : Mango Media Inc, 2017. | Originally published: New York : Anchor Press, 1973. | Includes bibliographical references and index.

Identifiers: LCCN 2016052627 | ISBN 9781633536050 (pbk.) |

ISBN 9781633536081 (ebook)

Subjects: LCSH: Communication—Social aspects. | Advertising—Psychological aspects. | BISAC: SOC052000 SOCIAL SCIENCE / Media Studies | POL065000 POLITICAL SCIENCE / Political Process / Media & Internet.

Classification: LCC HM258 .S32 2017 | DDC 302.2—dc23

LC record available at https://lccn.loc.gov/2016052627

www.mango.bz www.tonyschwartz.org

Cover design by Cheryl Lynn F. Hermann and Islam Farid

Interior design by Kevin Callahan

First edition 1973, Anchor Press/Doubleday. Paperback edition 1974, Anchor Books.

Second edition 2017, published by Mango Publishing Group, a division of Mango Media Inc.

Printed in the United States of America

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