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Introduction
An Artful approach

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During your life, at some point and in some way, you will have been touched by the arts; a play, a piece of dance, a song, an orchestra, a singer, an actor or actress, a film, a painting … it will have moved you. It will have created a connection and provoked a response. It will have been extraordinary. It will have offered you a Jolt!

Now take a moment to consider what it might have been that made it so extraordinary for you.

What was it about the performer?

How was it they connected with you?

What did it Jolt you from and to?

What made the difference between that experience being an ordinary one and an extraordinary one?

I frequently ask these questions of my clients and, without exception, each one has admitted a profound effect when they experienced extraordinary performers sharing an extraordinary performance. When I enquire about what it was that made the difference between ordinary and extraordinary, there is rarely any mention of ‘the great voice’ or some superhuman skill set they possessed. The answers are pretty consistent; the courage to dare, the bravery, passion, energy, commitment, a well rehearsed talent, connection, a vision, listening to the audience, precise communication and a personal accountability for the success of the performance.

The world of the arts offers a unique framework for building even greater possibilities and presents you with a new lens to look through: a lens that invites both its performers and its audience to consider an alternative narrative and a new story to live out.

Performers are driven by a compelling vision and are fuelled by the desire to translate that vision into something meaningful for their audience. Most artists know that they will only achieve an extraordinary performance if they constantly push themselves to evolve and upgrade. They will be diligent and rigorous in their practice and rehearsal. They will hone and refine the necessary skills and behaviours. Feedback will be expected from the start of any project and the artist will actively seek it out, as they know that it only serves to enhance the end product.

Sitting right at the very heart of all this is an attitude, a mindset and a way of thinking that binds everything together. It is this that creates extraordinary. Having the right behaviours and skills in isolation is not enough. At the core of any artist’s own development, it will be their attitude and mindset that take centre stage, as without this pointing in the right direction, everything else falls away and the results are plain old beige!

In the same way, organizations have a performance to put on 24/7. They have an audience to engage with. People that they need to reach out to and connect with. A story to tell. Hearts and minds to win over. A purpose. A quality service to deliver. An experience to create that the audience will want to return to again and again. A brand to maintain. Stakeholders that want to be listened to and heard. A culture that goes viral for all the right reasons. A culture that their own performers will want to be a part of and can thrive in. A place where people are rewarded for what they deliver and how they deliver it. An organization that every stakeholder believes is extraordinary.

I can safely say that every performer and leader I have come across in the last 20 years, who is striving for extraordinary, has bravely chosen the attitudes, behaviours and thinking patterns that need to be left behind while holding on to those that will propel them forward. Without a Jolt, it can be easy and comfortable to keep churning out more of the same. Ultimately though, in some guise, the Jolt will appear!

Jolt

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