Читать книгу Jolt - Tyler Richard - Страница 9

Introduction
Time to make an upgrade

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Imagine using technology that is 20 years out of date – analogue TV, cassettes, Atari computers. Even operating on a Windows system that is three years old can cause problems. It will work up to a point and yet when you need to engage and connect with your audience, it may well let you down. Technology upgrades have become normal in our world. What you buy today will have a new version available tomorrow. As I sit waiting for my iPhone 6 to arrive, I do so in the knowledge that even by tomorrow, new software upgrades will have been made available. If you are truly committed to making the step from ordinary to extraordinary, the starting point is to decide what upgrades are necessary. You may well have some catching up to do if you haven’t upgraded for many years!

When did you last make an upgrade to your current version?

Upgrading will quickly become a regular habit if you choose to make it so. When you have your radar switched on and are truly in the moment, you will start to notice the choices you make that are working and those that let you down.

Choices is an important word in the last sentence and will feature a great deal in this book. Look out for it. I will offer you plenty of choice points in each Jolt. This will be your opportunity to decide. A moment in time when you can choose to stay operating on the old version, or you can dare yourself to do something different and make the upgrade. The more choices you have available, the more flexible you can be.

Those with the greatest flexibility will have the greatest influence.

In this book, I will present you with a series of upgrades; bite‐size nuggets that will disrupt your thinking and call you to action. Something that will shake you up. Give you a Jolt! This is a book that you can dip in and dip out of. Leave it on your desk. Swat flies with it. Chuck it across the room in frustration. Read it. Learn from it. Share it around. Take it to the loo with you. Steal quotes from it and send them to your friends. Whatever you do, use the messages contained within to help you, and those around you, to dance at the edge of extraordinary.

For ease, I have broken the book into two distinct parts, Part 1 and Part 2.

Part 1 is going to lay out some building blocks. I am going to give you a framework for you to hang all your future learning from. I am going to show you how often you place your attention and focus on the wrong things and then wonder why you didn’t get what you had hoped for. When I first learnt this stuff, it blew my mind in one almighty Jolt. Part 1 will give you the understanding you need in order to move through the Jolts. I am sure you are eager to get deep into the Jolts but please take the time to thoroughly read this part first.


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Jolt

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