Читать книгу Advertising design. 10 illustrated lessons - Василий Бушков - Страница 3

A figurative sign is used as the advertised object, a trademark is used to represent the advertiser (brand).

We carefully study the way figurative signs and trademarks are formed, we learn to create quite a simple visual text. The dominant in the advertising message is a figurative sign.

In this unit we learn to work with similar works, create sign combinations correlated in plasticity, create trajectories and phrases, use various expressive means, match the image.