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SKINCARE DECODED • 28 BASICS 101 • 29

The Chemists’

Commandments

The ten rules below are our skincare manifesto, the building blocks

of any effective skincare routine. If you read nothing else before

you try your first actives or buy into a multistep program, read this.

Beautiful skin starts here.

Routine hacking starts with ingredients. Everyone has their unique skin quirks.

Getting comfortable with ingredient lists is your first step in figuring out what works

for you—and what doesnʼt. This is why we started the #decodethatIL hashtag on

Instagram (IL = ”ingredient list”).

Consistency, consistency, consistency! The reality is, skincare is a marathon, not

a sprint. Consistent good habits will make the difference in the long run.

Overlayering is unnecessary. Your friend’s twelve-step ritual is not inherently

more effective than your minimal routine. It all depends on the products, how

much you need, consistency, and your own skin quirks.

All good things take time. We get it—promises of overnight dramatic

improvements are alluring. However, any real, visible results take patience

and time. Most clinical studies allow at least four weeks for visible signs

of skin improvement to occur. For skin concerns such as deep wrinkles or

hyperpigmentation, it can take as long as twelve weeks to see significant results.

Concentration is key. When evaluating a product, look for one that discloses

active-ingredient percentage. If the concentration is too low, the product simply

won’t do anything. If the concentration is too high, you run the risk of irritation.

Remember, the dose makes the poison—and the elixir.