Читать книгу The New Fashion Rules: Inthefrow - Victoria Magrath - Страница 6

Contents

Cover

Title page

Copyright

Dedication

Introduction

Rule 1: Be accessible and easy to find

1. Get ready to shop the globe

2. ASOS changes the online shopping game

3. Net-A-Porter rides the dotcom boom

4. Luxury for the masses

5. Global connections for the smallest brands

6. Inspiring a love of fashion

7. Retail goes mobile

8. Kate sells out the Burberry trench

9. Michael Kors is first to sponsor an Instagram ad

Rule 2: Be aware of the impacts

10. Death of the high street

11. Fast fashion piles up

12. Continuous sales are killing seasonal trends

13. Siri is stalking our shopping habits

14. Wear it once, resell it tomorrow

15. Alexander Wang sues the counterfeits

Rule 3: Be social

16. The fashion blogging evolution

17. The world gets hashtagged

18. Fashion Pinspiration for the masses

19. Vogue starts a social shopping trend

20. Instagram: the good, the bad and the ugly

21. The creative directors conquer Instagram

22. The clothing-haul obsession

23. The fashion news goes viral

Rule 4: Be culturally aware and diverse

24. Admiring all shapes and sizes

25. #TimesUp

26. A cry for inclusivity and diversity

27. Ban the fur

Rule 5: Be innovative

28. NikeID and the new customisation

29. The fashion catwalk in your bedroom

30. Sophia Amoruso launches Nasty Gal

31. #CastMeMarc

32. Rebecca Minkoff leads the connected-store revolution

33. Virtual models in starring roles

Rule 6: Be the first to adapt

34. Fitness got trendy

35. Netflix merchandise gets hyped

36. The influencers design the collections

37. Cara photobombs the runway

38. The super-bloggers get the gig

39. Burberry redefines the rules of the catwalk

40. Susie bursts the fashion bubble

Last thoughts

Index of searchable terms

Acknowledgements

About the author

About the publisher