Читать книгу The New Fashion Rules: Inthefrow - Victoria Magrath - Страница 8
ОглавлениеBe accessible and easy to find
Everyone is gunning for your attention: the blogger you follow on Instagram, the retailer on the high street, the brand email you just found in your inbox, your mate who just WhatsApped you. (Don’t get me started on group chats.) In this world, it’s about being seen, liked and validated by your followers, it’s about standing out and raising your voice above the noise and it’s about being found in a place that is unbelievably saturated. For consumers and followers, everything has become so similar and repetitive, meaning that differentiation and individuality goes a long way. Brands and designers are having to change their strategies: going mobile, opening physical stores and building Instagram shops for their social-media audience. It means that consumers can mix it up, create new ideas and try something new. Nothing is off-limits any more; shop the globe, buy an outfit on your mobile, mix and match luxury and high-street brands and show people how you wear it. The world is a very big place and you have the chance to take advantage of every corner of it. So why miss out on the opportunity?
