Читать книгу Golden rules of life. Standards of thinking of successful people - Vladimir S. Lavrov - Страница 4

Life is filled with new opportunities, but they all are not where most people are looking for them. People prefer to walk the trodden paths, not turning away from the rutted track for them. However, if you turn a little off the beaten track, you can find thousands of new opportunities that most do not see.

Do not be afraid to take a step to the side from the beaten path, to make an extra detour, to go an extra mile. It is unoptimed miles filled with new opportunities.

Do not be afraid to make an “extra” phone call, send an “extra” e-mail, do an “extra” study, write an “extra” article. Do not wait while you are asked to do it – do it yourself, on your own initiative.

What you think is superfluous can be the key to your success. Of course, the “extra steps” in this case should be directed to your goal, and not away from it.

Constantly ask yourself:

– Who else can talk to to find out the situation?

– Who else can call to solve this or that question?

– How else can you help those in need?

– What else can you do to leave a good memory of yourself?

Always look for something that you could do more. Especially if no one else does.

If you sell something, remember that people do not tend to buy anything from the first time. Offer them your product at least ten times a year at a frequency of one month and using different approaches (phone call, commercial proposal, revised commercial offer, non-commercial offer, brief, article, video message, recommendation, mailing, questionnaire, please help, gift, the solution of a typical minor problem, the proposal for joint development, the proposal to write an article about the client company in a business journal, etc.). Involve a potential client in communication with you and gently lead him to a deal. Persistently, under various pretexts, with maximum goodwill, respect and consideration of interests. What you can not sell the first time – sell from the tenth. What does not work from the tenth time – will work from the twentieth, fiftieth or the hundredth. But it will work, if you will competently do “extra steps” then one way, then the other from the generally accepted sales norms, without violating the law and the interests of your client.

Of course, you do not need to call the same customer ten times in a row and offer the same thing. This is silly. Take a step to the side – find out what the client dreams about, what he thinks about, what he regrets. Talk to him. Find out his needs. Offer to help. Help, than you can. And only then offer him your product.