Читать книгу Golden rules of life. Standards of thinking of successful people - Vladimir S. Lavrov - Страница 5

There is nothing eternal in our world. Everything is subject to change. Sooner or later, everything changes. Even that which seems eternal.

Entire epochs come and go. Borders break. Entire industries and sectors of the economy disappear into nowhere. Until recently, there were coil and tape recorders in the process. Where are they? Have gone down in history, giving way to CD and DVD discs, taking with them a whole recording industry. But the disks did not stay long. Where are they? Have gone down in history, giving way to flash drives. Flash drives also do not last forever and give way to solid-state storage (SDD) and cloud storage.

More recently, the corporate standard was the Windows operating system and Microsoft Office Office suite, and now they are being pushed around the world by alternative, freely distributed software (for example, one of the largest international financial conglomerates Citigroup Inc. in 2016 he moved to a freely distributed office package LibreOffice, saving $ 20 million to buy licenses. The same was done by some other companies and state structures of several European countries. As a result, Microsoft is forced to massively reduce sales departments in many countries around the world and switch to cloud storage technologies. By monitoring and analyzing such facts, one can predict how information technologies and the market as a whole will develop in order to be able to prepare in advance for future and inevitable changes).

Most recently, there were mailing lists. And then they lost the lead to social networks! And where is the social network now? Give way to voice mail and instant messengers! In Telegram, now it’s easier to communicate and maintain newsletters than in social networks. Some companies already completely refuse corporate e-mail in favor of instant messengers. But messengers are not eternal. In their place in a year or two new, more convenient tools will come.

Most recently, the standard in the automotive industry was cars with gasoline engines. But on the market came the company Tesla and created a fashion for electric cars. As a result, Toyota launched a hybrid car (petrol + electric motor) into production, and Volvo announced plans to fully switch to the production of electric vehicles in 2019.

And the financial market? More recently, it seemed stable (it’s not about exchange rates that jump like mountain goats, but about the fundamental principles of building a market). Lived themselves quietly dollars, euros, yuan and rubles. But there were crypto-currencies led by bitcoin and began to crowd traditional national currencies, threatening to completely change the world financial system.

Everything changes very quickly. Some technologies are replaced by others and if you do not track them, you can miss out on the good tools to promote your products, continuing to invest time and money in something that does not work anymore.

Watch the trends! Do not chase after fashion, but just keep track of all the changes in the industry and from time to time adjust your actions. Use the best achievements that give scientific and technological progress to be one step ahead of the rest. Do not hold on to the old, obsolete century! Go with the times!