Читать книгу Media Selling - Warner Charles Dudley - Страница 23

References

Оглавление

1 Anderson, Chris. 2006. The Long Tail: Why the Future of Business Is Selling Less of More, New York: Hachette.

2 Auletta, Ken. 2018. Frenemies: The Disruption of the Ad Business (and Everything Else), New York: Penguin Books.

3 Drucker, Peter. 1954. The Practice of Management, New York: Harper & Row.

4 Kotler, Philip, Kartajaya, Hermawan, and Setiawan, Iwan. 2010. Marketing 3:0: From Products to Customers to Human Spirit. Hoboken, NJ: Wiley.

5 Kotler, Philip, Kartajaya, Hermawan, and Setiawan, Iwan. 2017. Marketing 4:0: Moving From Traditional to Digital. Hoboken, NJ: Wiley.

6 Levitt, Theodore. 1960. “Marketing myopia.” Harvard Business Review, July–August.

7 Levitt, Theodore. 1970. “The morality (?) of advertising.” Harvard Business Review, July–August.

8 Levy, Steven. 2011. In the Plex: How Google Thinks, Works, and Shapes Our Lives. New York: Simon & Schuster.

9 Ogilvy, David. 1989. Confessions of an Advertising Man, 2nd ed. New York: Atheneum.

10 Porter, Michael. 1998. Competitive Advantage: Creating and Sustaining Superior Performance. New York: Free Press.

11 Smith, Mike. 2015. Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers. New York: AMACOM.

12 Stewart, Thomas A. and O’Connell, Patricia. 2016. Woo, Wow, and Win: Service Design, Strategy and the Art of Consumer Delight. New York: Harper Collins.

13 Wu, Tim. 2016. The Attention Merchants: The Epic Scramble to Get Inside Our Heads. New York: Alfred A. Kopf.

Media Selling

Подняться наверх