Читать книгу Media Selling - Warner Charles Dudley - Страница 34

The question most asked by beginning salespeople is, “Where do I start?” The answer is to start with the AESKOPP approach.

AESKOPP is a mnemonic that will help you remember the following elements of successful selling:

 Attitude

 Emotional intelligence

 Skills

 Knowledge

 Opportunities

 Preparation

 Persistence

We will look at each element of the AESKOPP approach closely in Chapter 4.