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Use the colon:

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1. Before as, viz., that is, namely, etc., when these words introduce a series of simple particular terms in apposition with a general term: e.g., There are three genders in Latin: namely, masculine, feminine, and neuter.

2. Between two members of a sentence when one or both are made up of two or more clauses divided by semicolons: e.g., Vallie was nervous in his temperment; the Captain was calm and self-contained: Vallie was the product of the city; the Captain was the product of the world.

3. Between a complete sentence and an additional clause enlarging upon the same idea without a conjunction: e.g., Imagination {11} is essential to business success: without imagination, plans for future development cannot intelligently be made.

4. Before particulars definitely stated: e.g., These new duties of the management are grouped under four heads: first, they develop a science for each element of a man’s work, etc.

5. Before formal quotations: e.g., In a recent speech attributed to you by the daily press, you are reported to have used these words: “Good principles follow good habits.”

6. After the formal salutatory phrase at the beginning of a letter: e.g., Gentlemen:1 When less formality is desired, the comma may be used: e.g., My dear Mother,

1 See page 117, §§ 2, 3, 4.

7. Between the hours and minutes in indicating time: e.g., 11 : 30 A.M.

8. Between the chapter and verse in scriptural references: e.g., Matt. 1 : 4–8, 12, 16; chap. 3; 8 : 16.

9. Between the city of publication and the name of publisher in literary references: e.g., “The Adventures of Tom Sawyer” (New York: Harpers).

The Writer's Desk Book

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