Читать книгу How to Stand Out - Yeung Rob - Страница 7

Think about some of the people you know who stand out. What is it that helps them get noticed? Is it that they speak slowly and forcefully – or perhaps quickly and with acerbic humour? Do they listen and make others feel like the centre of the universe? Or do they just radiate some kind of charm and good humour that draws others to them?

We’re talking about star quality here. The reasons why one individual gets promoted again and again while others languish behind. The reasons why certain salespeople or small-business owners win new customers or clients seemingly without effort. The reasons why one person gets asked on date after date while others struggle to meet the right person.

This book will help you to be more engaging, entertaining and persuasive.

How To Stand Out is for anyone who wants to make an impact, to get noticed for professional or personal reasons. This book is for you if you’re a business owner hungry to sell more products and services – or maybe a freelance worker who needs to sell yourself. Perhaps you’re a fundraiser or campaigner who needs to get your directives across more robustly, a scientist seeking to communicate your findings or a policymaker seeking to change your community. Or you yearn to socialize more easily or even find love. Through word and deed, this book will help you to be more engaging, entertaining and persuasive. It will help you to stand out.