Читать книгу Enterprise AI For Dummies - Zachary Jarvinen - Страница 21

Studies show that you can boost sales by reducing the range of choices. And if those limited choices are targeted to the customer’s preferences, you can boost them even more. Accenture found that 75 percent of consumers are more likely to buy from a retailer that recognizes them by name and can recommend options based on past purchases.

Mass customization and personalization enables you to tailor a product to the customer. Through data mining and text mining, not only can you personalize the product to a specific customer, you can also discern trends across segments and use the information to inform product development.