Читать книгу Overcoming Internet Addiction For Dummies - David N. Greenfield - Страница 19

Shopping can certainly be addictive, and it can elevate your dopamine levels in the same way that many substances and behaviors do. However, what could possibly be bad about the amazing convenience of shopping online? I do it several times a week and it certainly makes my life much easier.

But the dark side to this convenience is that you’re divorced from the impact of your shopping by the ease of being able to search and click and then receive the item within a day or two. Amazon has this down to a science, and they know that the average consumer will almost always purchase more than they ordinarily would because of that ease of access and convenience — and by the fact that they bombard you with reminders and images of what you looked at and what you might need or should buy, you’re pushed to click some more. This consumer science has the effect of making you less conscious of your purchases, at least until the bill comes. Rarely a month goes by that I am not surprised by how much I have spent at Amazon. Sometimes online shopping can just be a little too easy. Chapter 8 has more details about online shopping.