Читать книгу Overcoming Internet Addiction For Dummies - David N. Greenfield - Страница 85

One of things we discovered early on with the Internet was broadcast intoxication. This is essentially a recognition that it is stimulating to broadcast to others (as well as receive broadcasts) through various platforms, but especially on social media. In Chapter 5, I discuss in detail how social media creates an intoxicating experience when you broadcast your status, updates, posts, photos, videos, or virtually anything. Likely, this intoxication is in part caused by the anticipation of a like, comment, follow, or DM (direct message) to your post. The response by other people creates a social validation loop whereby there is a dopamine elevation from the social validation. Part of the reason for our intoxication from this validation is that we are all hardwired for social connection and social approval. The Internet, and especially social media, may capitalize on a very basic human quality: the desire to be liked and appreciated.