Читать книгу Secrets of Advertising to Gen Y Consumers - Aiden Livingston - Страница 10

The traditional marketing formats that have dominated the marketplace for the last 50 years would undoubtedly be radio and television advertising. A vast majority of many advertising budgets are dwindled on these two resources. Yet much like their printed counterparts, these two formats are in serious jeopardy, specifically as a result of the changing habits of Gen Y. Ultimately these advertising mediums were the cutting edge technologies of their day, but now newer and better technologies are set to knock them from their pedestals.