Читать книгу Secrets of Advertising to Gen Y Consumers - Aiden Livingston - Страница 8

Another printed marketing form that is steadily losing steam in the face of more efficient digital competition is the newspaper. The first paid ad to appear in a newspaper was in the French paper La Presse in 1836. The ads were used to offset the price of printing the newspapers and allowed the publishers to lower their price. The model was quickly adapted by other papers around the world, and it is still the business model used by most newspapers today.

The original ads were very basic and straightforward, stating the facts. They did not include any fancy typeset or illustrations, so the system of newspaper advertising used today was actually developed during the early part of the twentieth century. However, the current low readership means most newspapers around the world are struggling to stay in the black. If they are having trouble keeping the doors open, they are probably losing prominence as an advertising form.

Gen Y seems poised to put the final nail in the printed newspaper’s coffin. The majority of Gen Ys get their news from online sources such as bloggers. Many speculate that printed newspapers may come to an end within the next ten years; a fact which depresses me, because how else am I supposed to look intelligent when in public? Moreover, what will I wrap breakables in when packing?

The majority of Gen Ys get their news from online sources such as bloggers.