Читать книгу Secrets of Advertising to Gen Y Consumers - Aiden Livingston - Страница 7

The next traditional marketing method to develop was catalog marketing. In the early part of the twentieth century many purchases were made using catalogs, which helped to establish many of the retail giants. Even today IKEA uses catalogs as a staple in its advertising presence. Catalogs still manage to be useful in killing time when you are waiting for a doctor, or for covering ugly rings left on your coffee table from coasterless cups.

However, in modern times of online catalogs with quick search options, their paper counterparts are becoming a little outdated. Much like using a phone book to look up a number, sure, it is still possible but with Google a few clicks away, why bother searching through a huge confusing book? As this trend continues catalogs will eventually be literally worth less than the paper they are printed on.