Читать книгу Side Hustles For Dummies - Alan R. Simon - Страница 32

You’ve probably seen videos on YouTube or Vimeo where someone builds content that is, basically, that person doing or saying something to grab your attention: singing (sometimes pretty badly!) or lip-synching popular songs, for example. Or maybe you’ve seen videos where someone shows off their latest expensive fashion purchases. And of course the Internet is filled with dogs, cats, and other animals acting silly or just looking adorable.

All these types of videos, and thousands of others, are built around the premise of grabbing and holding your attention, and then getting you to follow or subscribe to the YouTube channel. Along the way, the creative people who uploaded that content can make money from ads placed along with their videos.

Mark and Miguel, both of whom plan to enter the side-hustle game with videos that they hope to monetize, have another co-worker named Max who is also intensely interested in creating and uploading video content. But although Mark and Miguel both intend to create videos that convey information (small business accounting for Mark, and bartending for Miguel), Max intends to monetize, well, himself.

Max decided that he’s going to record himself walking or biking all over Boston and sharing his observations about interesting people he notices, the buildings that he passes, and whatever else he feels like talking about. Will his videos build a following to the point where Max can make a little bit of money from them? He thinks so. Max is a pretty funny guy, and his running commentary will basically be a standup comedy routine — at least that’s what he intends.