Читать книгу Side Hustles For Dummies - Alan R. Simon - Страница 38

You can start, build, and run a side hustle that is structurally identical to a full-time business. Breanna went down this particular side-hustle road for her online boutique. She built a simple website and Shopify store and is doing her own social-media marketing. She lined up her suppliers and set aside a spare bedroom in her house to serve as a warehouse and shipping area. She processes customer orders as they come in and then packs and ships each outgoing package herself.

Breanna’s brother Brian is also in the side-hustle game, but he has taken a different route than his sister did. Brian is a software engineer who wants to do a little smaller-scale contract software development for his side hustle. So, whereas Breanna is selling physical products for her side hustle, Brian is providing a service for his.

But other than the product-versus-service and fashion-versus-tech differences, Brian’s side hustle is very similar to Breanna’s. He also built his own website and has been doing online targeted ads to drum up business. Basically, Brian’s side hustle mirrors that of his sister in terms of going to market as a microcosm of a larger business.