Читать книгу The Consulting Bible - Alan Weiss - Страница 57

Before leaving the philosophy of the business and pursuing specific marketing tactics, there is one more important strategic principle to explore: leveraging.

By “leveraging,” I mean the ability to exponentially improve your odds, your success rate, your number of successful outcomes, and so on, without any extra work, without relying on the alignment of the stars, and without bribing a public official. I've found that we can all do quite simple things to stack the deck in our favor.