Читать книгу The Consulting Bible - Alan Weiss - Страница 7

Since the first edition of this book 10 years ago, we've seen vast social injustice protests, the COVID pandemic, two U.S. presidential elections, a highly polarized society, impeachment proceedings, terror attacks, violent natural disasters—from fire to floods, hurricanes to tsunamis—LGBTQ rights demands, #MeToo, Brexit, climate change and alternative energy priorities, pervasive growth of social media, autonomous vehicles, artificial intelligence breakthroughs, face transplants, tele‐health, and Hamilton.

We've seen both Apple and Amazon grow to over a trillion dollars in value, GE fall precipitously from its lofty perch, scandals hit Volkswagen, Wells Fargo, McDonald's, Theranos, and Penn State University. We've suffered through Bernie Madoff, Martin Shkreli, Roger Ailes, Bill Cosby, Jeffrey Epstein, and the college admissions cheating scandal.

Just another decade, right?

Well, that's true. Many of us suffered through the 9/11 attacks, the Viet Nam war, the AIDS epidemic, and even the Cuban Missile Crisis.

Stuff happens.

Through all of this—and I'm obviously omitting a lot of the good news and great breakthroughs—there has been the need for clearer heads and intelligent direction and effective solutions. There continues to be a need for expertise and talent, for insights and direction.

That's where you and I come in. This book is meant to help you understand the consulting profession, from launch to high growth, from marketing to implementation. We talk a lot about “smarts” and “big data,” but we don't focus enough on knowledge and wisdom.

I'm hoping to share that knowledge and wisdom that I've been fortunate to gain over my career with you, so that you can share it with others. That's not a job, or career. It's a calling.

And that's why this is The Consulting Bible.

—Alan Weiss

East Greenwich, RI

March 2021