Читать книгу Value-Based Fees - Alan Weiss - Страница 14

The American Institute of Architects (AIA) was a client for a couple of years. Their members habitually charged by the hour for designing blueprints, finalizing plans, overseeing work, and so forth.

During a decade of increased salaries for almost every professional service in America, the architects suffered a net decline in income. How much is more light, a better family environment, and better use of space worth? Apparent, less than $100 an hour.

According to Salary.com, the average hourly fee of an architect in the U.S. in 2020 is $27. That is not a typo.

Value-based fees is a philosophy that holds that we provide a dramatic return on the client's investment through our projects and advisory services, in return for equitable income. That's why a peer-level, trusting relationship is required with our buyers, which we'll talk extensively about as we progress. That's how partners treat each other.

Capitalism is based on my providing you with products or services of a certain quality in a certain manner at a certain time, in return for which you will provide me with certain fees in a certain manner at a certain time. If you haven't looked around lately at communism or socialism, let me assure you that capitalism has won.

Let's proceed to help you and your clients win together by intelligently assessing value and commensurate fees.