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Who This Book Is for

You have a passion—perhaps for a hobby, a profession, something you want to invent, or a social goal you want to achieve. You have talent. You have training, skills, and insights. You’re ready to strike out on your own and launch your business. But what do you do first? How do you find clients or customers? How do you know what to charge and how to make sure you get paid? What about taxes, financing, and hiring and firing employees? Your head is spinning with questions.

Perhaps you’re in school learning a profession in the engineering, health care, arts, law, or culinary fields. You know that one day you’ll want to be your own boss or that you want to be self-employed or start your own business. How do you prepare yourself for that day? What do you need to know to make sure you can succeed?

Perhaps you’re a consultant or self-employed independent contractor. How do you find more clients or customers? How do you stay motivated? Get organized? Manage your time and workplace?

Passion to Profits: Business Success for New Entrepreneurs answers all of these questions and more, providing the business advice and basics new entrepreneurs need to successfully start running their own businesses. If you want to start your own business, are running a business already, or are a student who one day is likely to find yourself starting a company of your own, this book is for you!

Passion to Profits: Business Success for New Entrepreneurs is for you if you want to:

■ Turn a personal passion or goal into a sustaining source of income

■ Use your education, skills or training to go into business yourself

■ Turn your talent and insight into a business that gives you the flexibility and autonomy you want and need

■ Acquire the skills you need to take the business you’ve already started to the next level

■ Create the type of workplace you’ve always dreamed of working in

■ Live your dreams

In particular, this book is designed for:

■ Anyone who wants to transform their interests, talents, or training into a financially rewarding enterprise or who wants to live the life they’ve always imagined—making money doing what they love

■ Students—engineering, technology, the arts, culinary, health care, law, and more—who one day want (or need) to turn their education into a business that can support and sustain them

■ College professors and instructors who want to make sure their students are well equipped to face an entrepreneurial future

■ Mid-career professionals ready for a career change or looking to leverage their years of experience to strike out on their own

■ Retirees wanting to turn their golden years into profitable ones by entering the world of entrepreneurship

■ Independent consultants and solo practitioners who want to treat their business like a business—learning how to market themselves, differentiate their offerings, provide legal protection for their businesses, and more.

■ Anybody who wants to learn more about business, get a solid business foundation, and make more money.