Читать книгу Passion to Profits - Alice LaPlante - Страница 9

Contents

Part One: Choosing a Business

CHAPTER 1 Profits from Your Passion

CHAPTER 2 Your Vision

CHAPTER 3 Your Business Opportunities

CHAPTER 4 Your Business Concept

CHAPTER 5 Your Customers

CHAPTER 6 Your Competitors

CHAPTER 7 Social Responsibility

Part Two: Starting a Business

CHAPTER 8 Identity

CHAPTER 9 Making Your Product or Performing Your Service

CHAPTER 10 Location

CHAPTER 11 Channels

CHAPTER 12 Legal Concerns

CHAPTER 13 Taxes, Licenses, and Insurance

CHAPTER 14 Financial Projections

CHAPTER 15 Financing

CHAPTER 16 Your Business Plan

Part Three: Marketing, Pricing, and Sales

CHAPTER 17 Marketing

CHAPTER 18 Your Marketing Vehicles and Tactics

CHAPTER 19 Your Marketing Plan

CHAPTER 20 Pricing

CHAPTER 21 Sales

Part Four: Running Your Business

CHAPTER 22 Operations

CHAPTER 23 Managing People

CHAPTER 24 Managing Finances

Special Section: Independent Consultants/Solo Practitioners

Index