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About the Authors

RHONDA ABRAMS

Entrepreneur, author, and nationally syndicated columnist Rhonda Abrams is widely recognized as one of the leading experts on entrepreneurship and small business. Rhonda’s column for USAToday, “Successful Strategies,” is the most widely distributed column on small business and entrepreneurship in the United States, reaching tens of millions of readers each week.

Rhonda’s books have been used by millions of entrepreneurs. Her first book, The Successful Business Plan: Secrets & Strategies, is the best-selling business plan guide in America. It was named one of the Top Ten business books for entrepreneurs by both Forbes and Inc. magazines. She is also the author of more than a dozen other books on entrepreneurship and has sold more than a million copies of her books. Rhonda’s other books are perennial best-sellers, with three of them having reached the nationally recognized “Top 50 Business Bestseller” list.

Rhonda not only writes about business—she lives it! As the founder of three successful companies, Rhonda has accumulated an extraordinary depth of experience and a real-life understanding of the challenges facing entrepreneurs. Rhonda first founded a management consulting practice working with clients ranging from one-person startups to Fortune 500 companies. Rhonda was an early Web pioneer, founding a website for small business that she later sold. In 1999, Rhonda started a publishing company—now called The Planning Shop—focusing exclusively on topics of business planning, entrepreneurship, and new business development. The Planning Shop is America’s leading academic publisher focusing exclusively on entrepreneurship.

A popular public speaker, Rhonda is regularly invited to address leading industry and trade associations, business schools, and corporate conventions and events. Educated at Harvard University and UCLA, where she was named Outstanding Senior, Rhonda now lives in Palo Alto, California.

Register to receive Rhonda’s free business newsletter at The Planning Shop’s website, www.PlanningShop.com.

Other books by Rhonda Abrams include:

■ Successful Marketing: Secrets & Strategies

■ The Successful Business Plan: Secrets & Strategies

■ Six-Week Start-Up

■ Business Plan In A Day

■ The Owner’s Manual for Small Business

■ Successful Business Research

■ What Business Should I Start?

■ Winning Presentation In A Day

■ Trade Show In A Day

■ Wear Clean Underwear: Business Wisdom

■ Finding an Angel Investor In A Day (Editor)

ALICE LAPLANTE

Alice LaPlante is a business writer based in Palo Alto, California. She has worked with The Planning Shop on numerous books, including Starting an eBay Business. Alice also teaches creative writing at Stanford University and San Francisco State University. She received the prestigious Wallace Stegner fellowship from Stanford University. Among her seven books is The Making of a Story, published by Norton.