Читать книгу Khan - Алмаз Браев - Страница 16

Sweet poison

Advertising is the engine of trade… and politics.

The seller praises his product and, at the same time, the buyer. Advertising inflates the product, the manufacturer, and the buyer of the product altogether. If the market trader does not praise the buyer, he will not make a profit. From here, all buyers become like perfection: short ones become tall, full ones become slender, and plain ones become ideal in beauty. That’s where free personalities come from, then just «personalities» who have the right from birth. The origin of the crowd of «personalities» as the sellers’ interest – is it clear to you?

Any conservative society (any society of tradition, traditional society) has clear criteria for social distinction. In other words, traditional society is distinguished by the presence of apparent strata, classes, and castes (the latter two have the most negative connotations). Therefore, any momentary relaxation during the purchase is pleasant in itself. A short, fat, and ugly customer wants to buy more goods and listen to the flattery of the huckster.

So, you don’t have to go to the market, and you don’t have to buy anything else. You can immediately choose your favorite seller as the mayor of the city.

The moment of transition from mass purchases to mass communication «for love» was described by Dale Carnegie. He wrote a training manual for all young buyers. From now on and forever, people try to sell themselves as a commodity with exceptional politeness, services, and silence – when another speaks. Those who are ready to listen and praise have a better chance, as Carnegie recommended to all low, fat, and other moral freaks to be hypocrites and chameleons. Whoever praises you will win!

That’s how playing with petty self-esteem turned into a means of control.

I’ve already told you. Before this tool took shape, people learned to sell and buy everything. The easier, faster, and more profitable it is, the more pleasant it is. Hence, the first mayor of Huckster, as I said.

From the mayor of the merchant to the government of the rootless is not very far either. And this mechanism also has a psychological spring of mass petty selfishness.

The first thing the government of Liberals and Democrats did was anathematize the old regime and state control, ridiculed officials, and conservative values. There is no duty, no service, no morality, no homeland. There is only one goal – pleasure, making a profit, and making a profit to have fun – laissez-faire!

The victory of upstarts and rootless people worldwide testifies to the fertility of all sorts of rabble. In addition, it is about the insidiousness and boundless imagination of the lower classes.

Do you think that with the proclamation of the power of an upstart mayor, a government from the smallest rootless rabble, all conservative values have disappeared?

You will be surprised. This miracle will be for you. Hierarchies do not disappear anywhere, hence classes and castes. And it was precisely because of the general crisis created by every hypocritical liberal creature because of their coveted insatiability, genetic greed (in the first generations anyway) – about it Karl Marx wrote in his Manifesto. The free market of philistines highlights and monstrously emphasizes property inequality. Napoleon himself was fucked up by what the French nouveau riche were doing.

All the nouveau riche creatures, without exception, are engaged in imitation of the aristocracy, but they do it pretentiously wildly.

But they can’t be an aristocracy! Couldn’t. And now they can’t.

And they climb into power solely for personal enrichment. To be praised by voters and hangers-on, as if Refags – their new politicians buys from them (but not the goods, but the votes).

Sellers have always weighed a moral crisis in the crisis of conservative values.

When the old elite got old. When the old elite is overflowing with incompetent descendants of heroes.