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 Ethnography is particularly suitable for addressing research topics and questions concerned with process and practice.

 The process of undertaking research in ethnography is usually referred to as fieldwork. Fieldwork can include a variety of methods for generating data.

 Participant observation is a main method for conducting ethnographic research.

 The ethnographic research process is non-linear; research design should recognize that data collection and data analysis are not discrete activities.

 Strategies for data collection and data analysis can be planned in advance as part of research design in ethnography. They can also emerge during the research process.

 Data organization and management should be considered as part of research design in ethnographic research.

Further reading

Fetterman, D.M. (2009) Ethnography: Step by Step, 3rd ed. Thousand Oaks, CA: Sage.

LeCompte, M.D. and Schensul, J.J. (2010) Designing and Conducting Ethnographic Research, 2nd ed. Lanham, MD: AltaMira Press.

Murchison, J. (2010) Ethnography Essentials: Designing, Conducting and Presenting Your Research. San Francisco, CA: Jossey Bass.