Читать книгу A Dentist’s Guide to the Law - American Dental Association - Страница 71

You may use the ADA logo in certain approved ways, such as displaying the annual window decal the ADA provides to current members and using items available from the ADA Catalog, such as membership plaques and patient educational materials. However, the use of the ADA logo for practice marketing, such as in advertisements, on your website, or on your practice stationery, is not allowed. You certainly can inform the public and the profession, without using the ADA logo, that you are an ADA member. The ADA logo is a registered trademark of the American Dental Association. It is used to indicate source or sponsorship from or by the ADA itself. For this reason, members cannot identify or market themselves or their practice using it. Of course, it is impermissible to state or imply, whether using the ADA logo or not, that ADA membership represents a special level of certification or qualification.

Although use of the ADA logo is not allowed, the ADA has created two logos that members may use. One is the “Visit ADA.org” button, which member dentists may use to link their website to the ADA’s website. The other is the ADA Member logo that identifies you as an ADA member. It must be used only in association with individuals who are members and cannot be used to identify an entire practice, which could give the false impression that a dental practice (as opposed to an individual dentist) can be an ADA member.

“Framing” the ADA website is not allowed. Framing is when a Web page from one website appears inside a “frame” on another website, so that the page appears to be on the second website.