Читать книгу A Dentist’s Guide to the Law - American Dental Association - Страница 84
Related References and Resources
Оглавление• Question 121: What Effect Did the 2013 Omnibus Final Rule Have On HIPAA Compliance? (Scroll down to “Subsidized Marketing Communications” and “Sale of Patient Information”)
• Q&A for Telemarketers & Sellers About DNC Provisions in TSR
http://business.ftc.gov/documents/alt129-qa-telemarketers-sellers-about-dnc-provisions-tsr
• CAN-SPAM Act: A Compliance Guide for Business
www.business.ftc.gov/documents/bus61-can-spam-act-compliance-guide-business
• CRTC, Canada’s Anti-SPAM Legislation
www.crtc.gc.ca/eng/casl-lcap.htm
• Section 164.522(b) of the HIPAA Privacy Rule
4 Anderson, Myles. “2013 Study: 79 percent of Consumers Trust Online Reviews as Much as Personal Recommendations. “Search Engine Land. June 26, 2013. www.searchengineland.com/2013-study-79-of-consumers-trust-online-reviews-as-much-as-personal-recommendations-164565. Last accessed on May 28, 2014.
5 Note that where the allegations in a comment or review are demonstrably false allegations of a material fact (e.g., “this dentist has been found liable for malpractice on more than four occasions”, where the dentist had never been held liable for malpractice), such an allegation would likely not be protected as “opinion”, and in many cases would likely violate the Web host’s own terms of use, and (upon proper demand and proof of the falsity of the statement) might be voluntarily removed by the Web host.
6 The more a website is “clicked”, the more prominently (higher) it may appear in search results. With respect to a negative comment or rating, your “clicking” it (or suggesting that others do so) may actually help move the site to a higher level in a search for your practice!
7 Doctoroogle.com, “Terms of Use”, section 1. The terms of use for other rating sites contain similar prohibitions.
8 Q&A for Telemarketers & Sellers About DNC Provisions in TSR http://business.ftc.gov/documents/alt129-qa-telemarketers-sellers-about-dnc-provisions-tsr
