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Amy Bucher
Engaged
Читать книгу Engaged - Amy Bucher - Страница 1
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Страница 1
ENGAGED DESIGNING FOR BEHAVIOR CHANGE
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CONTENTS
FOREWORD
Страница 10
CHAPTER 1
A Kind of Magic Psychology and Design Belong Together
What Types of Products Benefit from Behavior Change?
Where Does Behavior Change Happen?
Some Core Tenets
Terminology
All About Motivation
Motivational Quality
Basic Psychological Needs
Cross-Cultural Relevance
The Behavior Change Design Process
The Upshot: You Can Do Behavior Change Design
CHAPTER 2
Pictures of Success Measurement and Monitoring
Writing Your Outcomes Story
Define the Long-Term Success Metrics
Identify the Behavior Changes Needed
Determine How to Measure Exposure
Fill in the Specific Data Needed
Get a Baseline
Plan Your Analyses
Evaluating for Effectiveness
The Gold Standard: Randomized Control Trials
Real-World Comparisons
Case Studies
Surveys
Evaluating for Iteration
Mind Your Research P’s and Q’s
The Upshot: Metrics Tell Your Story
CHAPTER 3
It’s My Life Making Meaningful Choices
Ownership Is Key
What Really Matters
Whatever . . . I Do What I Want
The Designer’s Dilemma
A Transparent Path to Change
How Not to Hook Users
Tell the Whole Truth
Play by the Rules
Give People an Out
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