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How to Use This Book

Frequently Asked Questions

Foreword

Introduction

CHAPTER 1

A Kind of Magic

Psychology and Design Belong Together

What Types of Products Benefit from Behavior Change?

Where Does Behavior Change Happen?

Some Core Tenets

Terminology

All About Motivation

The Behavior Change Design Process

The Upshot: You Can Do Behavior Change Design

PERSPECTIVE

Heather Cole-Lewis and Building Toward Value

CHAPTER 2

Pictures of Success

Measurement and Monitoring

Writing Your Outcomes Story

Evaluating for Effectiveness

Evaluating for Iteration

Mind Your Research P’s and Q’s

The Upshot: Metrics Tell Your Story

PERSPECTIVE

Cynthia Castro Sweet and Pragmatic Scientific Rigor

CHAPTER 3

It’s My Life

Making Meaningful Choices

Ownership Is Key

What Really Matters

Whatever . . . I Do What I Want

The Designer’s Dilemma

A Transparent Path to Change

How Not to Hook Users

Play by the Rules

Align Choices with What Really Matters

The Upshot: Let There Be Choice

PERSPECTIVE

Vic Strecher and the Meaning of Life

CHAPTER 4

Weapon of Choice

Make Decisions Easier

Why Choices Are Hard

Making Choices Easier

Choice Is Not a Weapon

The Upshot: Keep It Simple

PERSPECTIVE

Aline Holzwarth on Fuel, Friction, and Feeling in Control 91

CHAPTER 5

Something in the Way

Diagnosing Ability Blockers

What Blocks Ability?

What Can Insights Research Tell You?

The Behaviour Change Wheel

Body and Brain

A World of Possibility

Where There’s a Will

Organizing Your Research to Detect Ability Blockers

The Upshot: Be a Detective

PERSPECTIVE

Steve Portigal and Discovering the Unexpected

CHAPTER 6

Fix You

Solving Ability Blockers

Prioritizing Ability Blockers

Overcoming Ability Blockers

Translating Intervention Functions to Solution Features

Tried and True Ability Enhancers

Watch Out! Ethical Considerations in Designing for Ability

The Upshot: Pick the Right Solution

PERSPECTIVE

Sheryl Cababa and the Systems Lens

CHAPTER 7

Harder, Better, Faster, Stronger

Designing for Growth

Motivating Growth

The Feedback Playbook

Watch Outs: Common Missteps

Good Feedback Is for the User

The Upshot: Feedback for All

PERSPECTIVE

Diana Deibel and Employee Performance

CHAPTER 8

Come Together

Design for Connection

What Can Social Support Do?

Social Support in Real Life

Supportive Combat

Taking Social Support Online

The Upshot: Everybody Needs Somebody

PERSPECTIVE

Josh Clark and the Power of Sharing

CHAPTER 9

Mr. Roboto

Connecting with Technology

Amp Up the Anthropomorphization

Everything Is Personal

Speak My Language

Robots with Personality

Two-Way Transmission

Authenticity, Again

The Upshot: People + Product = Love

PERSPECTIVE

Alison Darcy on Robot Therapists

CHAPTER 10

A Matter of Trust

Design Users Can Believe In

Why Trust Is So Important

Hello, My Name Is

All Aboard

Deliver on Trust

How to Say Goodbye

The Upshot: Users Trust an Open Book

PERSPECTIVE

Sara Wachter-Boettcher and Thinking Differently

CHAPTER 11

Someday Never Comes

Design for the Future Self

Why the Future Self Is So Far Away

Set the Right Goals

Make a Plan to Reach Them

Choose the Right Tactics

Know When to Fold ’Em

The Upshot: Make the Future Feel Real

PERSPECTIVE

Kate Wolin on Sustaining the Journey

CHAPTER 12

Nothing’s Gonna Stop Us Now

Go Forth and Engage

Doing Behavior Change Design

Be Glinda, Not Elphaba

Be a Behavior Change Evangelist

Fueling the Competence Engine

The Promise of Behavior Change

PERSPECTIVE

Kate Lawrence and Building New Capabilities

Index

Acknowledgments

About the Author