Читать книгу Engaged - Amy Bucher - Страница 20

Self-determination theory has been used in research around the world. For the most part, the theory holds up across national and ethnic cultures, as well as across socioeconomic classes. There are some cultural differences in how people seek support for their basic psychological needs, but those needs themselves are found universally. The take-home message is that SDT is safe to use as a lens for your product development, but be sure to research the specifics with the target users in the target context.