Читать книгу Engaged - Amy Bucher - Страница 17

Psychology offers a multitude of theories to understand what motivation is and how it works. As I noted earlier, my favorite of the bunch is the self-determination theory, or SDT. SDT builds on classic theories of motivation like Maslow’s hierarchy of needs, and it plays nicely with concepts like self-efficacy and habit formation. It’s also got one of the richest bodies of evidence in psychology, with over 40 years’ worth of studies that cover health, education, finance, sport, and a bunch of other behavioral areas. And it resonates with people’s lived experiences. When I talk to people about SDT, I can see them recognize the concepts in their own lives. All of these factors make it an excellent starting point for designing engaging digital experiences.