Читать книгу Engaged - Amy Bucher - Страница 41
It’s My Life Making Meaningful Choices
ОглавлениеWhatever . . . I Do What I Want
Align Choices with What Really Matters
The Upshot: Let There Be Choice
Vic Strecher and the Meaning of Life
A key ingredient in successful behavior change is motivation. What’s really important about motivation is not how much of it people have, but its quality. The people who will be most effective at making a behavior change and maintaining it over time will have one of the types of autonomous motivation, where their reasons for the behavior are tied to their values, goals, or identity.
As behavior change designers, you can create products that bring people’s values, goals, and identities to the surface so that it’s easier to connect their behaviors to them. You can also offer people opportunities to make choices about how they pursue behavior change. The more people have chosen a path as a result of their own free will, the more resilient their commitment will be. Someone who has knowingly chosen something will be more willing to stick with it if it becomes difficult. Finally, being clear with your users from the outset about what your behavior change program will involve helps them make informed choices and ensure that their experiences and expectations are in alignment.
