Читать книгу Launching & Building a Brand For Dummies - Amy Will - Страница 19

The brand types I’ve covered to this point are all business and commercial. Other brand types include the following:

 Public brand: One owned by the government, such as the Internal Revenue Service, National Oceanic and Atmospheric Administration, and Central Intelligence Agency

 Nongovernmental organization brand: One owned by a not-for-profit organization that isn’t affiliated with any government group, such as the Cooperative for Assistance and Relief Anywhere, Ceres, and the American Heart Association (AHA)

 Event brand: One created to attract participants, attendees, and sponsors, such as Burning Man, NASCAR, the Olympics, and the Cannes Film Festival