Читать книгу Launching & Building a Brand For Dummies - Amy Will - Страница 21

Do you really need to build a brand to accomplish your business, organization, or career goals? Well, not really, but building a brand will generally enable you to accomplish your goals faster and raise your level of achievement. In this section, I explain situations in which building a brand is always beneficial.

Whenever you do anything that affects others, you’re building a brand, regardless of whether you’re aware you’re doing it. A brand is simply the perception others have. The question isn’t really “Do I need a brand?” or “Should I build a brand?” The question is “Do I want more control of the brand being created?” When you make a conscious effort to build a brand, you’re making a decision to take a more deliberate role in influencing how people perceive your business, organization, products, services, or yourself.