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1 Chapter 3FIGURE 3-1: Determine what makes your brand special.FIGURE 3-2: A brand positioning map.

2 Chapter 5FIGURE 5-1: Gather information about your target consumers.

3 Chapter 6FIGURE 6-1: Building a custom color palette on Canva.FIGURE 6-2: Canva’s logo maker.FIGURE 6-3: Select a predesigned template.FIGURE 6-4: Customize your template.

4 Chapter 7FIGURE 7-1: Installing WordPress on Bluehost.FIGURE 7-2: The WordPress dashboard.FIGURE 7-3: A collection of featured themes in WordPress.FIGURE 7-4: You can easily customize the Divi theme.FIGURE 7-5: Creating a new web page in WordPress.FIGURE 7-6: Add an image to a page or post.FIGURE 7-7: Copy an embed code for a YouTube video.FIGURE 7-8: You can create menus from the names of existing pages.FIGURE 7-9: Copy the code in the Global Site Tag box.FIGURE 7-10: Add the Google Analytics global site tag to your site's <head>.FIGURE 7-11: Select your analytics account, property, and view.FIGURE 7-12: Google Analytics displays site metrics.FIGURE 7-13: Create a branded email account.

5 Chapter 8FIGURE 8-1: A sample editorial schedule.FIGURE 8-2: Use a keyword search tool to find common searched words and phrases...

6 Chapter 9FIGURE 9-1: Find the sweet spot where vision, goals, and target demographic ove...FIGURE 9-2: A sample cobranding partner-pitch email template.

7 Chapter 10FIGURE 10-1: A sample hit list.

8 Chapter 12FIGURE 12-1: Create a schedule for your podcasts.FIGURE 12-2: The Add a New Post page.FIGURE 12-3: You can record video on your smartphone.

9 Chapter 13FIGURE 13-1: Instagram story highlights.FIGURE 13-2: My Linktree landing page for Girl Gang the Label.

10 Chapter 14FIGURE 14-1: Audience, purpose, and tone influence how content is presented.

11 Chapter 15FIGURE 15-1: Google Ads PPC campaign types.

12 Chapter 18FIGURE 18-1: Your request for feedback may contain a range of options to select...FIGURE 18-2: A sample checkout page with a feedback call to action.

13 Chapter 21FIGURE 21-1: Examine problems to discover opportunities.

Launching & Building a Brand For Dummies

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