Читать книгу Delft Design Guide -Revised edition - Annemiek van Boeijen - Страница 47
Оглавлениеorganisation
evaluation
evaluation
evaluation
evaluation
evaluation
Competitive environment
generating search
areas
generating product
ideas
strategic
product
position
product
launch
product
use
strategic
situation of the company
search areas
design
brief
product
design
product development
evaluation of the product
use
evaluation
of the product
Internal
analysis
Internal
analysis
of bottle- necks
technology
development
distribution promotion and sales
manu-
facturing
market
development
External
analysis
External
need
analysis
market
intro-
duction
It never ends: the Product Innovation Process is a continuous circular process. An organisation moves through the cycle all the time, developing new products and redeveloping existing products, sometimes simultaneously. (After Buijs, 2012)
