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IN THIS CHAPTER

❯❯ Understanding the basic building blocks of generational theory

❯❯ Getting over common objections and mental roadblocks

❯❯ Appreciating the financial implications of gen theory in the workplace

❯❯ Turning awareness into an actionable management strategy

If you’re reading this book, there’s obviously some reason you gravitated toward the topic of generations. Maybe you’re a manager or recruiter looking to better understand the next generation, maybe you’re a natural Gen Junkie (someone who’s innately interested in the generations topic), or maybe your leader pressed this book into your hands and asked you to take a gander. Whatever the impetus was, we’re happy you’re here and even happier that you’re taking a peek at this chapter. You can think of it as a crash course in the basics of generational theory. It’s Generations and Management 101. Whether you’ve had previous exposure to the generations topic or not, this chapter gives you a guide to improve your management strategy. You’ll ground yourself in some of the fundamental concepts of the theory and find out what exactly defines a generation and why.

There’s a chance that some readers may skim or avoid this section entirely, and if that’s you, that’s fair. But in our work, we’ve found that perceptions around the parameters of the generations can vary widely, and that can impact how well someone can bridge a generational divide. Do you know what defines a Millennial? Is it the year she was born? Or is it a more nuanced definition? You’re probably catching this … it’s the latter. Before diving into the strategies of working with a different generation (we get to that in Part 2), it’s useful to have a solid grasp of the central building blocks of this topic first. So if you want to solidify your understanding of generational theory, read on. If you want to have ready responses for the skeptics (or quiet your inner naysayer), read on. If you want to see how generational theory can help not only improve your relationships with Millennial employees, but also positively impact the bottom line, read on. If you want to find out how to spin awareness into strategy, then read on, dear reader, read on.