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To better capture representation data in your hiring pipeline, consider adding self-identification questions to your job applications. This will allow you to gauge the diversity of your pipeline and pinpoint where underrepresented applicants drop off—or if you're even attracting them in the first place. You can use this information to provide extra support to candidates from underrepresented communities and to augment your efforts to source and recruit candidates from communities you're not currently reaching. Then, by collecting the same data from new hires at the 30-, 60-, and 90-day mark, you can measure your attrition rates among underrepresented candidates. If they are leaving at higher rates than the rates of your team overall, you may need to work on your inclusion efforts (see Chapter 10).

When setting your goals for increasing diversity representation, don't overlook goals for improving the accessibility and equity of your hiring practices. Your DEI success depends not only on defining a strong outcome but on the process itself. As you consider the current state of your hiring process, reflect on the areas where you might have the biggest gaps or the least structure. Where can you remove bias, increase accessibility, and shift policies and practices to help you meet your overall objectives? And, of course, take into account where your organization has the most energy and least resistance for change. Here are some areas to consider:

 How you can increase awareness of underrepresented and marginalized communities overall

 How you can build a more inclusive and inviting brand

 Where you can expand your diversity sourcing

 How you can write more inclusive job descriptions

 Where you can minimize candidate selection bias

 How you can develop more fair and structured interviews

 How you can ensure more equitable job offers

 Ways you can better retain and advance uderrepresented team members

 Ways you can mobilize the rest of your organization in diversity hiring

We'll be spending the next nine chapters of the book exploring these areas, each in great detail, to help you understand where you are and where you can take action. We recommend tailoring your goals as you uncover more here.