Читать книгу Hiring for Diversity - Arthur Woods - Страница 29

It can be frightening to throw back the curtain on your diversity efforts. But transparency is an essential part of building trust and galvanizing others around your goals. If you want to transform diversity from an activity into a movement in your organization, it comes down to building transparency around your efforts.

1 Be brave and start building awareness, even if it feels early.It can be hard to imagine an upside to letting the world know that your DEI numbers are less than desired. But there's ample evidence to show it's the right thing to do. In 2013, despite having low representation numbers, Pinterest shared its first public diversity report as a way of holding itself accountable, and it immediately drove the company to take meaningful action. Seven years later, the public accountability and recruiting efforts had paid off. In its 2020 annual report, Pinterest stated that it had exceeded all three of its external hiring goals, increasing hiring rates of full-time women engineers to 27 percent, underrepresented minority engineers to 9 percent, and underrepresented employees across the company to 14 percent.

2 Get started on a reporting routine, even if it's informal.While many organizations have made a point of publishing full diversity reports, we know this requires capacity and resources that not every organization has. You can opt for alternative, light-lift, and low-cost ways to share your efforts. Many organizations use their own blogs. In 2020, Uncommon Schools, a nonprofit education organization, published a letter on its website to share updates on its DEI commitments as well as actionable changes it had planned for the new school year. The blogging platform Medium used its own site to share its diversity report in a brief article—something any organization could emulate at practically no cost.

3 Consider accessibility and what your community will understand.When deciding how to release your diversity progress, remember that less is more. Not many people will care to wade through a dense 50-page report in search of your relevant numbers. In its 2019 report, eBay published a colorful 20-page slide deck that distilled information using engaging visuals and descriptive captions. That same year, Target went an even simpler route with a four-page report consisting of graphics showing its diversity data and how the company measured against comparable companies in the industry.

4 Make this a conversation with your team and community.Your diversity reporting shouldn't feel like you're unveiling results to your team and broader community in a one-way direction. Rather, this is your opportunity to build a shared conversation around your goals and progress to date so it’s clear to everyone how you will take next steps together. Streaming service Netflix made its diversity reporting a team effort. In the spirit of its own platform, it released a mini-documentary featuring members of its inclusion team, CEO Ted Sarandos, and testimonials from employees. Like Netflix, you can use diversity reporting as a chance to engage your team and empower them to play a role in telling your story. This will be much more profound and personal.