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Exercises

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1 1.5.1 Visit a retail website and identify five opportunities for A/B tests on the website. For each test, clearly define the A and B treatments that you would test and identify a response variable to measure performance.

2 1.5.2 Find an article that reports the results of a medical experiment, a business experiment, or a psychological experiment. How are the results reported? Do they use a graph to display the data? Does the article indicate whether the difference between treatments was significant?

3 1.5.3s. Visit a retail store and identify five opportunities for A/B tests. For each test, clearly define the A and B treatments that you would test and identify a response variable to measure performance.

Business Experiments with R

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