Читать книгу Construction Management JumpStart - Barbara J. Jackson - Страница 84

Turning the image of the construction industry around is no easy task. Millions of dollars have been invested by several construction associations over the past several years in an effort to change the public's perception, and it appears to be paying off. The Associated General Contractors (AGC) has developed an exciting campaign called Construction Futures, an initiative designed to alter the current perception of the construction industry and to inform and educate youngsters, their parents, and teachers about the career opportunities that the construction industry has to offer.

The National Association of Home Builders (NAHB) created a public service campaign called Home Builders Care to recognize contractors who have contributed millions of dollars in cash, building materials, supplies, and countless volunteer hours to community charities through local community service projects.

Another effort, ABCares, is a national community service initiative undertaken by the Associated Builders and Contractors (ABC) to recognize chapters that contribute significantly to their communities.