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1 1 Tozzi J and Hopkins JS. The little blue pill: an oral history of Viagra. Bloomberg [Internet]. 2017 Dec 11. Available from: https://www .bloomberg.com/news/features/2017-12-11/the-little-blue-pill-an-oral-history-of-viagra

2 2 Ibid.

3 3 Foley KE. Out of the blue pill: Viagra’s famously surprising origin story is actually a pretty common way to find new drugs. Quartz [Internet]. 2017 Sept 10. Available from: https://qz.com/1070732/viagras-famously-surprising-origin-story-is-actually-a-pretty-common-way-to-find-new-drugs/

4 4 Tozzi J and Hopkins JS. The little blue pill: an oral history of Viagra. Bloomberg [Internet]. 2017 Dec 11. Available from: https://www .bloomberg.com/news/features/2017-12-11/the-little-blue-pill-an-oral-history-of-viagra

5 5 Rudd J. From Viagra to Valium, the drugs that were discovered by accident. The Guardian [Internet]. 2017 Jul 11. Available from: https://www.theguardian.com/lifeandstyle/2017/jul/11/from-viagra-to-valium-the-drugs-that-were-discovered-by-accident

6 6 Pinsker J. Why we live 40 years longer today than we did in 1880. The Atlantic [Internet]. 2013 Nov. Available from: https://www.theatlantic.com/magazine/archive/2013/11/die-another-day/309541/

7 7 Foley KE. Out of the blue pill: Viagra’s famously surprising origin story is actually a pretty common way to find new drugs. Quartz [Internet]. 2017 Sept 10. Available from: https://qz.com/1070732/viagras- famously-surprising-origin-story-is-actually-a-pretty-common-way-to-find-new-drugs/

8 8 Naish J. Is Viagra a cure or a curse? As Britain is the first country to make it available over the counter, John Naish on the wonder sex drug. Daily Mail [Internet]. 2017 Dec 1. Available from: https://www.dailymail.co.uk/health/article-5134761/A-cure-curse-JOHN-NAISH-wonder-sex-drug.html

9 9 Adams SH. The Great American Fraud. OTB ebook Publishing; 2016.

10 10 Brock P. Charlatan: America’s Most Dangerous Huckster, the Man Who Pursued Him, and the Age of Flimflam. New York: Three Rivers Press; 2008.

11 11 Lane P. Nuts! [film]. 2016.

12 12 Brock P. Charlatan: America’s Most Dangerous Huckster, the Man Who Pursued Him, and the Age of Flimflam. New York: Three Rivers Press; 2008.

13 13 Lane P. Nuts! [film]. 2016.

14 14 Gordon RJ. The Rise and Fall of American Growth: The U.S. Standard of Living Since the Civil War. The Princeton Economic History of the Western World. Princeton, New Jersey: Princeton University Press; 2016.

15 15 Brock P. Charlatan: America’s Most Dangerous Huckster, the Man Who Pursued Him, and the Age of Flimflam. New York: Three Rivers Press; 2008.

16 16 Wu T. The Attention Merchants: The Epic Scramble to Get Inside Our Heads. New York: Knopf Doubleday Publishing Group; 2016.

17 17 Lane P. Nuts! [film]. 2016

18 18 Brock P. Charlatan: America’s Most Dangerous Huckster, the Man Who Pursued Him, and the Age of Flimflam. New York: Three Rivers Press; 2008.

19 19 Alexander S. Powerless placebos. Slate Star Codex [Internet]. 2018 Jan 31. Available from: https://slatestarcodex.com/2018/01/31/powerless-placebos/?platform=hootsuite

20 20 Brock P. Charlatan: America’s Most Dangerous Huckster, the Man Who Pursued Him, and the Age of Flimflam. New York: Three Rivers Press; 2008.

21 21 The case of Brinkley vs. Fishbein: proceedings of a libel suit based on an article published in Hygeia. Jama Network [Internet] 1939 May 13; 112(19):1952–68. Available from: https://jamanetwork.com/journals/jama/article-abstract/288277

22 22 Vigen T. Spurious correlations. [Internet]. Available from: http://www .tylervigen.com/spurious-correlations

23 23 Washington L. What’s the stock market got to do with the production of butter in Bangladesh? CNN Money [Internet]. 1998 Mar 1. Available from: https://money.cnn.com/magazines/moneymag/moneymag_ archive/1998/03/01/238606/index.htm

24 24 Kindley E. Nuts!: a questionable cure for impotence. The New Republic [Internet]. 2016 Jul 22. Available from: https://newrepublic.com/ article/135422/nuts-questionable-cure-impotence

25 25 Brock P. Charlatan: America’s Most Dangerous Huckster, the Man Who Pursued Him, and the Age of Flimflam. New York: Three Rivers Press; 2008.

26 26 Lane P. Nuts! [film]. 2016

27 27 Allen F. Since yesterday: The 1930s in America. New York: Open Road Media; 1931.

28 28 Brock P. Charlatan: America’s Most Dangerous Huckster, the Man Who Pursued Him, and the Age of Flimflam. New York: Three Rivers Press; 2008.

29 29 Ibid.