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CONTENTS

Cover

Introduction

Chapter 1 No One Sells Miracles Goats as Viagra? Radio The Placebo Effect Correlation Does Not Imply Causation Same as It Ever Was Notes

Chapter 2 How to Sell Anything The Count Selling the Eiffel Tower Everyone Is in Sales Notes

Chapter 3 Fast Money The Promise of Huge Returns with Minimal Effort When Trust Goes too Far Do Your Homework Notes

Chapter 4 It’s the End of the World as We Know It Number of People in Extreme Poverty Fell by 137,000 Since Yesterday Notes

Chapter 5 Sleight of Hand Bad Brad A Magician Reveals His Secrets Notes

Chapter 6 When Success Doesn’t Translate Defeated by Decency Don’t Try to Get Rich Twice Notes

Chapter 7 When Fraud Flourishes When There’s an ‘Expert’ with a Good Story When Capital Becomes Blind When the Banking Industry Gets Involved When Individuals Begin Taking Their Cues from the Crowd When Markets Are Rocking When the Opportunity Presents Itself When Human Beings Are Involved When Innovation Runs Rampant Notes

10  Chapter 8 The Siren Song of New Technologies The Railway Napoleon The Media’s Role in a Bubble The Other Side The Silver Lining of a Market Crash Notes

11  Chapter 9 The Seductive Power of FOMO How to Create a Monopoly The Roaring 20s When the Tide Goes Out Not a Ponzi but Close Enough The Seductive Power of FOMO Notes

12  Chapter 10 Type I Charlatan John Law and the Mississippi Company Speculation Is a Hell of a Drug Pop Goes the Bubble Type I and Type II Charlatans Notes

13  Chapter 11 Type II Charlatan The South Sea Company Type II Charlatan John Blunt The Bubble Act The Echo Bubble and Dunbar’s Number Notes

14  Chapter 12 Fooled by Intelligence Newton’s Mania The Problem with Smartest People in the Room Why Smart People Make Dumb Decisions Fooling Yourself with Complexity Notes

15  Chapter 13 How Gullible Are You? Ponzi versus Bernie The Sacred Relationship Notes

16  Chapter 14 The Easiest Person to Fool Getting Rich versus Staying Rich Shot out of a Cannon The Biggest Fraud of All Notes

17  Conclusion: Six Signs of Financial Fraud 1. The Money Manager Has Custody of Your Assets 2. There Is an Aura of Exclusivity in the Pitch 3. When the Strategy Is too Complicated to Understand 4. When the Story Is too Good to Be True 5. When the Returns Are Ridiculously Good 6. When They Tell You Exactly What You Want to Hear Notes

18  Index

19  End User License Agreement

List of Tables

1 Chapter 8Table 8.1

List of Illustrations

1 Chapter 5Figure 5.1 Bad Brad’s Reported Hedge Fund Returns

Guide

Cover

Table of Contents

Introduction

Pages

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Don't Fall For It

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