Читать книгу Service Design - Ben Reason - Страница 42

We doubt we have to preach the value of design to readers of this book, but we all have to make the business case to clients. In our experience, the design approaches described here can be quick, inexpensive, and effective ways to create service experiences that delight customers. Most services involve implementing a complex and usually expensive infrastructure, and our ability to develop quick, cheap prototypes of both products and services early in their development can save organizations enormous amounts of money in sunk investment that may later turn out not to work. Service design aims to unite the experience.

Now, let’s look at how.