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Realizing the Potential Benefits: The Four Pillars of CBD (and an Added Bonus)

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This section explores the four most significant pillars of CBD care cases to date. These pillars are the most common ailments plaguing the American population today. Additionally, we explore the topic of CBD skincare and beauty, and while it is just as much a pillar to some, it is not as important to others. Among the others are the regulating bodies that impose guidelines on product claims and marketing.

To be clear out of the gates, I need to define relief. According to Merriam-Webster, it’s the “removal or lightening of something oppressive, painful, or distressing.” Terms such as cure, fix, remedy, and the like represent direct medical claims. In the United States, only items with FDA approval can make such claims. So I talk about CBD in terms of relief but always precede claims with a conditional word like “may” or “potentially.” Always remember that CBD is not a cure; it’s a hypothetical remedy that can vary in effectiveness based its application and the condition being aided.

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